WSJ reports here on Kraft Foods CEO Irene Rosenfeld's defense of the company's decision to split itself into two. Excerpt:
Kraft Foods Inc.'s chief executive defended the timing of the food company's planned split-up, saying that a separate North American grocery unit and a global snacks business can yield improved performance faster on their own.
Irene Rosenfeld, speaking at a Barclays Capital investor conference Wednesday, said the time is right for the split-up because of the improved performance Kraft-owned brands are showing across the globe. She said the separate companies will have different growth profiles that will be best-served by separate operating models that allow the snack company to focus on growing overseas and the grocery business to manage itself for steady cash flow and dividend payments.
Kraft last month announced it planned to split itself into two companies, a fast-growing global snacks business that includes Oreo cookies and Cadbury candy and a slower-growing North American grocery business with Maxwell House coffee and Kraft cheese, by the end of 2012. The announcement was a surprise move that came as several activist investors were considering pressuring Kraft to do so.
"By operating each separately, we will achieve peak performance even faster," Ms. Rosenfeld said Wednesday.
The actual presentation is available here.
Bulding on the "espoused logic" in this case, here's an idea to play with: Since the European/ North American and Rest-of-the-world segments of most global enterprises possess demonstrably different growth profiles, does it make sense for more of them to embrace a similar split-up model?