WSJ comments on how new CEO Tim Cook is already putting his operational stamp on Apple. Excerpt:
Former executives and people close to Apple say they also expect Mr. Cook to be more open with shareholders and customers than Mr. Jobs, citing Mr. Cook's willingness to meet fairly regularly with investors over the years.
"Steve thought he had all the answers," said Toni Sacconaghi, a research analyst who covers Apple for Sanford Bernstein & Co. "I am not sure Tim thinks he has all the answers." Mr. Sacconaghi also describes Mr. Cook as "surprisingly candid" about parts of the company, such as its iPhone expansion strategy.
One area people expect Mr. Cook to eventually focus on is what to do with Apple's $81.6 billion in cash and cash equivalents. Mr. Jobs was opposed to stock buybacks, according to former Apple executives.
But Mr. Cook seems open to more traditional options for Apple's cash hoard, such as dividends or a buyback, say people who have discussed the matter with Apple executives.
On the company's fiscal fourth quarter earnings call last month, Mr. Cook said, "I'm not religious about holding cash or not holding it."